Scarlett Cybersecurity is excited to share a Guest Post from our friends over at Tucker/Hall (tuckerhall.com). Over the years, Tucker/Hall has grown to become one of the leading public relations and public affairs firms in Florida and the Southeast. Our team took a particular interest in these industry experts due to their unique services surrounding Cybersecurity Crisis Event Management.
See the post below from their team for more details, and be sure to contact John Finotti (jfinotti@tuckerhall.com) if you are interested in their services.
Right now, we can’t watch or read the news without learning of another cyberattack on a vulnerable business, company, or government entity. In fact, according to a recent survey by the World Economic Forum, 80% of senior cybersecurity leaders see ransomware as a dangerous growing threat that threatens our public safety. Every organization is susceptible to cyberattacks, and these attacks can severely tarnish your public image – and bottom line – if not handled correctly. It is your responsibility to minimize the impact of a cyberattack on your customers, employees, and other stakeholders.
At Tucker/Hall, we provide the services you need to protect your company. We will support you throughout the lifecycle of the attack, and mitigate any harm done during the aftermath. For 30 years, businesses, individuals, and organizations of all kinds have turned to Tucker/Hall to manage communications during crisis situations, and with the rise of cyberthreats, we have implemented proven tactics and strategies to help clients of all kinds respond to these uniquely modern business risks.
We counsel all our clients to prepare for adverse situations by putting a crisis plan in place so that all team members are prepared to safeguard your company’s data and privacy if a threat arises. However, when a threat materializes without a plan in place, we can help manage ongoing crises and coordinate a strategic reaction that will reduce harm while protecting and repairing your reputation.
Working collaboratively with our client’s internal teams, we frequently prepare the following components to successful crisis plans and responses:
· Crisis Playbook – A step-by-step guide to communicating clearly and effectively to all parties involved during a cybercrisis.
· Stress Tests – Coordinated planning drills designed to provide hands-on experience in responding to a crisis effectively.
· Media Kit – News release template specific to the incident, photos, contact information, infographic, etc.
· Media Training – Designated hours on-site to train key individuals.
Our plans prepare your company to react quickly during a crisis, reducing the chaos that these events create. We also focus on reputation management plans that will ensure your company recovers from the crisis with minimal damage to its long-term public reputation.
The most important steps to prepare a crisis plan include analyzing your different stakeholder groups and developing a matrix that helps you communicate with these groups in times of crisis. If you detect a cybersecurity threat, it is vital that you communicate the incident to stakeholders as soon as you have confirmed information. With a communications plan in place before any incidents arise, you will be better equipped to manage a demanding situation.
Every organization, regardless of size or industry, needs a clear crisis management plan. As a team of professionals with three decades of experience in crisis management, Tucker/Hall associates will work with your legal, IT and senior management teams to develop a plan of action for when a cybersecurity breach or attack occurs.
Reach out to us to learn more about how you can prevent a cybersecurity threat from damaging your company’s reputation. Our professionals will work one-on-one with your team to uncover vulnerabilities and find solutions to resolve or minimize the potential damage of a cybercrisis event.
Contact: John Finotti | (904) 891-3867 | jfinotti@tuckerhall.com
